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Campaign
(2024)
Health information on the internet is abundant, but it’s not always verified, and each case is unique. A misdiagnosis can lead to anxiety, stress, and worry. In fact, there are 70,000 health-related searches every minute, and 74% of people who searched for an illness online ended up feeling even more concerned. A prescription from someone who is not a healthcare professional can be extremely risky.
That's why, as an agency, we proposed that Swiss Medical find a way to ensure those questions people usually ask “Dr. Internet” are answered by a real doctor, with the same speed.
This is how a CHAT was born, complementing the video call system and personalized care at all clinics.